FORBECOME GROUP

For who they will become.

Every child is on their way to becoming someone. Forbecome Group is a house of baby and family brands, each created to one standard of care, for every stage of growing up.

Discover our brandsPartner with us

Made to one standard

Every product that carries the Forbecome name is one we would choose for our own children.

Trusted by parents

Safe, honest products, supported by people who answer the phone.

Brands that follow the child

Amor & Belief for the first days, Drömpals for the first steps, Plusoft for every age.

OUR BRANDS

A growing family of brands, one promise.

All brands
A toddler holding an Amor & Belief shopping bag
A FORBECOME BRAND
Amor & Belief
Premium baby textiles: blankets, wraps and towels in soft, gentle fabrics.
About Amor & Belief →
A child wearing a Drömpals capybara backpack in an autumn forest
A FORBECOME BRAND
Drömpals
Animal-shaped backpacks for little explorers, in PFAS-free vegan leather.
About Drömpals →
A Plusoft 360° toothbrush beside its pack
A FORBECOME BRAND
Plusoft
360° toothbrushes that clean every side, from first tooth to adult smile.
About Plusoft →
WHAT WE BELIEVE

Everything a child holds, wears or sleeps under is a small part of a bigger story: the person they are becoming.

That is why we build our brands the way parents choose for their children: carefully, honestly, and with the future in mind.

A mother holding her swaddled newborn
WHAT WE DO

Brands for every stage of growing up.

Forbecome Group is a house of brands, including Amor & Belief, Drömpals and Plusoft. We create each brand for a stage of growing up, build it for the long term, and stand quietly behind it.

01

Brand creation

We create and own our brands, each designed for a stage of growing up and built for the long term.

02

One standard

Every product tested for safety, quality and compliance in every market we sell in, before it reaches a family.

03

Retail partnerships

One partner for retailers: a portfolio that covers several stages of childhood, with supply and in-store support.

04

Customer care

Real people supporting every parent who buys a Forbecome brand.

THE FORBECOME STANDARD

Good enough for our own children. Nothing less.

1

Create

Each brand is designed for a stage of growing up, with carefully chosen materials.

2

Test

Each product is checked for safety, quality and compliance in every market we sell in.

3

Support

We stand behind every product with local service, long after the sale.

FOR RETAILERS

Stock our brands

One partner for a portfolio that covers several stages of childhood, with reliable local supply, marketing support and a team that knows your store.

Growing up is a big job. We help.

Questions about our brands, stocking, or working with us? We'd love to hear from you.

Get in touch